Marketing Content Development

Customer-focused solution messaging, content planning and production

1355972119155.jpeg

Portfolio Examples

Marketing Content Development

Cypress Consulting recently expanded its services to include messaging, marketing content planning, and production of business-value whitepapers, product demonstration videos, and solution data sheets.

Messaging

Concise and focused positioning document, including value proposition statement, supporting pillars, and copy blocks, derived from moderated product team discovery meeting and secondary research.

Content Planning

Twelve-month content development calendar mapped to product launches, sales team requirements, and marketing activities, created from needs assessment discovery and secondary research. 

Whitepapers, Demo Videos, Data Sheets

High quality and effective content based on extensive primary and secondary research, consistent with target audience, technical level, stage of sales cycle, and usage requirements.