Customer Reference Marketing

Cultivate a portfolio of strong and credible references for every marketing campaign

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Portfolio Examples

Customer Reference Marketing

For IT vendors seeking customer evidence in every marketing campaign, Cypress Consulting advises, instructs, and executes The Cypress MethodTM to help build and maintain a portfolio of references with a proven process that yields success.

Source

Documented approval, acquired in coordination with sales team, of willing IT manager to speak of their successful and stable deployment on your behalf.

Craft

A synopsis from thorough customer interviews depicting challenges, planning, deployment, benefits, and quotes, as a foundation for use in any marketing campaign.

Document

High quality, customer approved content including brochures, podcasts, ROI reports, seminar decks, and videos, for immediate use in any marketing activity

Place

Placement of customer approved content in marketing campaigns and industry publications, and customer coached presentations at conferences and webcasts

Maintain

Customer appreciation gifts and monthly assessment reports of reference usability including corporate approval, deployment stability, and citing statistics