COLLATERAL SERVICES

Deep technology and industry knowledge that drives high-quality messaging and writing including – analyst reports, authored articles, data sheets, e-books, papers, ROI calculators, and sales tools.

 

MESSAGING & PERSONAS

Concise, compelling value proposition statements, supporting pillars, personas & copy blocks

Icon-Document.png

BUSINESS WRITING

Journalistic quality, challenges & benefits focused, customer & use case centric

TECHNICAL WRITING

Carefully organized, well written content for – apps, big data, cloud, IOT, mobile, security, & tools

COLLATERAL PROJECTS

(All items can be viewed on the PORTFOLIO page.)

Analyst Reports Primary & secondary research based analysis from Cypress Consulting

Results – Intelligent, third party market validation

Authored Articles – Drive awareness, lead development, & SEO activities

Results – Increased market presence, leads, & site traffic 

Data Sheets – Collateral for emerging product launch

Results – Clear launch communications

E-Books Concise, simplified presentation of important concepts & information

Results – Effective marketing education

Papers – Carefully organized, well written review of business & technical information

Results – Push leads down the funnel

ROI Calculators Thorough representation of pre- & post-deployment customer operations

Results – Buyer & influencer purchase justification 

(All items can be viewed on the PORTFOLIO page.)

COLLATERAL TESTIMONIALS

 
“... engaged with product managers, marketers and editors to support important product launches.”
— Jeff Ericsson, Director of Content Strategy, Oracle
 
 
 
“... readily adapted our message to each audience … strong consistency and style … great industry marketing content.”
— Leslie Brand, Director of Content Marketing, Captiva