WHAT WE DO

For technology companies looking to enhance customer reference and marketing programs, Cypress Consulting creates compelling success stories and customer-centric content using deep technology, industry and sales cycle knowledge.

 

Case Study
Writing & Programs

Exceptional execution of all components – plan, source, interview, produce, approve

 Product & Solution Collateral

High-quality messaging & content – analyst reports, articles, data sheets, E-Books, papers, ROI sheets, sales tools

MARKETING
VIDEO PRODUCTION

Concise & impactful media – customer & executive statements, product demos, animation, & explainers

 

Domain expertise: applications, big data, cloud, collaboration, data center, developer tools, IOT, mobile, security, & service provider

CUSTOMERS

“... quickly understood my marketing content needs and delivered excellent work … exceeded my expectations.”
— Steve LaPedis, VP Marketing, Zyme
“... the end result was a series of compelling customer success stories … well written and on message.”
— Debbie Gililland, Marketing Director, Cisco
“... engaged with product managers, marketers and editors to support important product launches.”
— Jeff Ericsson, Director of Content Strategy, Oracle

OUR TEAM

Doug Silverstein

Doug Silverstein,
Principal

20 years sales & marketing including BMC, Cisco, Nuance & Symantec; 4 years finance with Allianz Global & Mellon Capital; economics & marketing at UC Berkeley & Northwestern

Gene Knauer

Gene Knauer, Chief Writer and Editor

20 years writing & marketing including Autodesk, Fujitsu, Microsoft, NTT & Verizon; 10 years advertising, AR & PR with OTR & Ralph Silver; journalism at Boston University

Ed Morgan

ED MORGAN,
VIDEO AND MESSAGING

Principal at Morgan & Associates; 15 years video & writing including Cisco, Juniper & NetSuite; 15 years engineering; B.S. Physics, William & Mary; M.S. Computer Science, SJSU